Rather than trying to answer any of the questions in the piece honestly, however, social media has busied itself reacting to whether or not the author should be posing them in the first place. For Davis, the conundrum at the heart of the vibe shift problem is asking yourself:ĭo I try to opt in to whatever trend comes next, or do I choose to accept that my last two good years were spent on my couch gobbling antidepressants and wearing “cute house pants” and UGGs?” Gen Z divide, a gap blown wide open by the pandemic. But as plenty of people tweeted, noting a vibe shift is like trend-spotting when you don’t know what the new trend actually is yet it’s that feeling of uncertainty, of sensing something has shifted. That’s fine, tastes shift with the winds of the marketing machine. Poodle skirts are replaced by mini skirts skinny jeans get booted by boot-leg cuts. Simply put, a “vibe shift” describes the exact timeframe in which the cultural moment changes. But here’s the gist: Davis didn’t invent the titular vibe shift that credit goes to trend forecaster Sean Monahan, who Davis interviews. To really ground yourself, you’ll want to read Davis’s vibe shift piece. So, what exactly is a vibe shift, and why should you care about it?

I think the term “vibe shift” appearing in an Evening Standard headline about The Bank of England transcends your typical Twitter-level discourse, and thus, it has gone legitimately viral.

How’s this for a sentence that could terrorize your grandmother: “Vibe shift went viral.”Īt a time when the word “viral” has never been more diluted, perhaps a true marker of so-called virality is when a piece of content manages to reach the eyes, ears, and minds of people who aren’t as excruciatingly online at all times as yours truly. Even if you aren’t glued to what’s trending on Twitter (teach me your ways, please), you may have heard someone toss the phrase around. Yesterday Twitter picked up “vibe shift” and put it through the trending ringer, debating and mocking the phrase amid the day’s discourse. Davis, writing for The Cut, “ A Vibe Shift is Coming.” Do you feel that? Winds in the east, mist coming in - like something is brewing? Has something shifted seismically, as was predicted by this now iconic pre-pandemic tweet? Is a storm coming? Well, sort of, yes.

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